Managing LifePoint Ohio Church Instagram Accounts: A Behind-the-Scenes Look at Worship and Young Adult Engagement
Managing Instagram Accounts for LifePoint Ohio Church: A Behind-the-Scenes Look
Running multiple Instagram accounts for LifePoint Ohio Church is a rewarding blend of creativity and strategy. As the person behind @lifepointcollective (our worship ministry account) and @lp_1825 (our young adult community account), my goal is to create meaningful connections through visually engaging content that resonates with each audience.
For @lifepointcollective, the focus is on showcasing powerful worship moments, behind-the-scenes glimpses, and connecting with our congregations across all campuses. Meanwhile, @lp_1825 is all about engaging young adults (ages 18-25), sharing events, worship nights, and creating a space where they can connect with both their faith and community.
By tailoring our content strategy for each account, creating eye-catching visuals, and fostering engagement through interactive content, I work to ensure that every post strengthens our church’s mission and builds deeper connections within the LifePoint family.
Telling Stories Through the Lens: My Freelance Journey with Rock City Church
s a freelance photographer for Rock City Church, my role is to capture the heart of the church during key moments and events. While I’m not there every Sunday, I have the privilege of documenting the special experiences that define the church community. Whether it’s photographing the energy of worship or the authentic connections between people, my goal is to create images that reflect the spirit of Rock City.
One of the most meaningful events I capture is Night to Shine, a prom night for individuals with special needs. It's a night filled with joy, love, and inclusion, and I’m honored to document those moments of celebration and belonging. From the excitement of the red carpet to the laughter on the dance floor, my photos tell the story of a community coming together.
Baptisms are another important moment I capture, preserving the transformation and joy of this life-changing decision. Each photo becomes a lasting reminder of someone's faith journey shared with the church community.
Through my photography, I contribute to telling the ongoing story of Rock City Church, capturing the moments that make this church so unique and meaningful.
How I’ve Mastered Project MAnagement in Digital Marketing
Mastering Project Management in Digital Marketing
In the fast-paced world of digital marketing, keeping projects on track requires more than just creativity—it takes strategic planning, clear timelines, and proactive communication. From setting key dates to managing multiple campaigns at once, I’ve honed the art of keeping projects moving while ensuring every detail is accounted for.
By utilizing time management tools, staying in constant communication with clients, and adjusting timelines when needed, I’ve successfully navigated complex marketing initiatives—from social media rollouts to high-impact brand campaigns. The secret? A structured yet flexible approach that keeps everything on schedule while adapting to the ever-changing digital landscape.
Want to learn how I keep projects organized and running smoothly? Read the full blog to dive into my process!
Why Strategy Matters
In a world where content is constantly competing for attention, having a well-defined strategy isn’t just a luxury—it’s a necessity. Whether you’re building a brand, growing a social media presence, or launching a new initiative, strategy provides the roadmap to success. It ensures that every post, campaign, and interaction serves a purpose, aligns with your goals, and reaches the right audience at the right time.
Without strategy, efforts can feel scattered, lacking direction or measurable impact. But with a clear plan, you can move with intention, create consistency, and ultimately build something that lasts. Strategy isn’t about working harder—it’s about working smarter.
What I Can Do For You as a Client
Looking to take your brand to the next level? I offer a full suite of services designed to bring your vision to life—from clear, actionable plans to real results. Whether it’s creating engaging content, streamlining your workflow, or running effective digital campaigns, I’m here to help you drive progress and connect with your audience. Let's work together to simplify your marketing, track growth, and elevate your brand! Check out the full blog post to learn more about how I can help you succeed.
Maximizing Engagement
If you're working to keep your audience connected, not just to register for events like conferences but also to stay engaged with your brand throughout the year, a multi-channel approach is a game changer. When it comes to keeping your community engaged, I always recommend combining email marketing, texting, social media, and public relations into one robust strategy. These tools, when used the right way, can work together to ensure you're consistently showing up, providing value, and nurturing those relationships long after the event ends.
The Timeless Impact of People
In the world of marketing, photography, and creative work, it’s the people who truly make the difference. From passionate collaborators to lifelong friends, the relationships I’ve built along the way have shaped my career in ways that achievements never could. This blog post explores the timeless impact of those connections and why caring about the people around you matters more than climbing to the top alone.
From College Courts to NFL Sidelines
Breaking into the world of professional sports photography wasn’t just about having a camera—it was about learning to anticipate the perfect moment, adapting to high-pressure environments, and delivering images at lightning speed. My journey started on a college basketball court in Virginia, where a chance meeting with seasoned photographer Geoff Burke changed everything. Under his mentorship, I went from capturing NCAA games to shooting on the sidelines of NFL, NBA, and MLS events. Along the way, I mastered fast turnarounds using Photo Mechanic, embedding metadata, and transmitting images via FTP—all crucial skills in the fast-paced world of sports media. Though my career has since evolved into marketing, the lessons from those high-energy sidelines continue to shape the way I tell stories today.
How I Increased Social Media Engagement by 195.6%
Through a strategic approach to content creation, audience engagement, and consistent storytelling, I was able to increase Sports Spectrum's social media following by an incredible 195.6%. What started as a few thousand followers transformed into a thriving community of hundreds of thousands. This growth wasn’t just about numbers—it was about building a brand that resonated with athletes and fans alike, connecting sports and faith in meaningful ways.
How I Support the Tennessee Titans
Behind the Lens: How I Support the Tennessee Titans as a Remote Photo Editor
Working remotely as a photo editor for the Tennessee Titans has been one of the most exciting and rewarding parts of my career. My role plays a key part in ensuring that the Titans' visual content is timely, high-quality, and ready to share with their fans across various platforms. I support their photography team by streamlining the photo editing process, especially on game days.