Managing LifePoint Ohio Church Instagram Accounts: A Behind-the-Scenes Look at Worship and Young Adult Engagement
Managing social media accounts for Lifepoint Church is both a creative and strategic process. It’s about connecting with our congregation and creating meaningful interactions through visuals, storytelling, and community-building content. In this post, I’ll give you a behind-the-scenes look at how I run @lifepointcollective (our worship-focused account across all Lifepoint campuses) and @lp_1825 (our young adults’ account), sharing how I approach strategy, photo/video creation, and graphic design to engage our audiences.
1. Connecting Through Two Distinct Accounts
Having multiple Instagram accounts allows us to focus on unique needs and content for each group. Here’s a look at the two accounts I manage:
@lifepointcollective: This account is dedicated to Lifepoint’s worship ministry across all campuses. It focuses on worship moments, behind-the-scenes content, and highlights the role of music in our church community. The goal is to unite our congregations through shared worship experiences and to help people engage in their spiritual journey through music.
@lp_1825: This account serves as a space for young adults (ages 18-25) to connect with faith, community, and events tailored to their generation. It’s where young adults can stay up to date with events, worship nights, and hangouts, creating a vibrant community where they can grow spiritually and socially.
2. Strategy: Tailoring Content for Worship and Young Adults
To maintain consistent engagement with both accounts, I’ve developed content strategies that speak directly to each audience's interests and needs. Here’s how I break it down:
Audience-Focused Content
@lifepointcollective: The content here is centered around worship. We post videos and images that showcase our worship teams in action, highlight the role of music in worship, and provide glimpses behind the scenes of our services. This account helps our followers connect with the heart of our ministry and the power of worship across all Lifepoint campuses.
@lp_1825: Content here is designed to resonate with young adults, keeping things fresh and relevant. We feature worship sessions, young adult events, group studies, and personal stories that encourage spiritual growth and community. It’s also a place to share fun, engaging content that speaks to their lifestyle, challenges, and aspirations.
Content Calendar & Scheduling
Consistency is key. To avoid burnout and maintain a steady flow of content, I use Rella for scheduling. This tool allows me to stay on track, ensuring posts are timely, strategic, and balanced between the two accounts.
@lifepointcollective: I post 3-4 times a week, including worship clips, behind-the-scenes content, and promotions for worship events.
@lp_1825: I aim for 3-4 posts a week, focusing on engaging young adults with upcoming events, fun moments from worship nights, and spiritual encouragement that speaks to their age group.
3. Creating Engaging Visual Content: Photography, Video, and Graphic Design
Instagram is all about visuals, and I work hard to create content that’s eye-catching and meaningful. Whether it’s photos, videos, or graphics, I ensure that every post connects with the audience in a genuine way.
Photography
The power of a single image to evoke emotion is unmatched. Here’s how I approach photography for each account:
@lifepointcollective: I focus on capturing the energy and heart of our worship experiences. From close-ups of worship leaders to wide-angle shots of the congregation, the photos are designed to show the atmosphere of worship and the connection between people and God.
@lp_1825: The photos are vibrant and engaging, capturing the fun, energetic nature of our young adult community. I include candid shots from worship nights, group Bible studies, and social hangouts, making the posts feel authentic and approachable.
Video Content
Video is one of the most engaging forms of content on Instagram, and it’s perfect for showing the life and energy of our church. Here’s how I leverage video for each account:
@lifepointcollective: I use video to capture powerful worship moments, such as clips of our worship teams leading songs, or behind-the-scenes footage showing the preparation that goes into our worship services. We also feature promotional clips for upcoming events to get followers excited and engaged.
@lp_1825: Videos on this account are more focused on connecting with young adults. This could include clips from worship nights, Q&A sessions, or casual interviews with young adults sharing their faith journeys. We also use stories and IG Live for real-time engagement and interaction.
Graphic Design
Both accounts benefit from custom-designed graphics that match Lifepoint’s overall aesthetic but still cater to the unique needs of each audience.
@lifepointcollective: The graphics here focus on clean, polished designs that reflect the spirit of worship—whether it’s promoting a new worship song, an event, or a worship night. I use consistent colors and fonts that align with our church branding while highlighting the importance of worship in our community.
@lp_1825: For this account, I lean into fun, bold designs that resonate with young adults. I use vibrant colors, trendy fonts, and playful imagery to grab attention, promote events, and create a sense of excitement. Graphics are more energetic, reflecting the youthful vibe of the 1825 group.
4. Engagement: Building Community Across Platforms
Instagram isn’t just about posting—it’s about creating conversation and building relationships. Here’s how I foster engagement on both accounts:
@lifepointcollective: I encourage followers to share their favorite worship songs, tag us in their worship moments, and comment on posts about their experiences in worship. Additionally, we feature user-generated content, showing how our worship ministry is impacting people across campuses.
@lp_1825: Engagement with young adults is dynamic and interactive. We use polls, Q&A sessions, and Instagram Live to connect in real-time. Followers are encouraged to share their stories, connect with one another, and engage with our posts in meaningful ways.
5. Analytics: Using Data to Refine Strategy
It’s essential to track the performance of our posts and see what resonates with each audience. Using Instagram Insights, I gather data on engagement, reach, and follower demographics to fine-tune our strategy. This allows me to:
Identify the best times to post for maximum engagement.
Determine which types of content (photos, videos, or graphics) get the most attention.
Adjust our content calendar and posting strategy based on what our followers enjoy most.
6. Consistency, Creativity, and Community: The Keys to Success
Managing @lifepointcollective and @lp_1825 has been a rewarding challenge. By staying consistent with our content, being creative with our visuals, and focusing on building community, we’ve been able to foster deeper connections with our congregation, especially among young adults and worshippers. Each account plays a unique role in helping people connect to God, each other, and the Lifepoint community.
Conclusion: Reaching Hearts Across Campuses and Generations
Whether it’s through worship moments on @lifepointcollective or building community on @lp_1825, the goal remains the same: to share the love of Jesus and create spaces where people can grow in their faith. Through thoughtful strategy, creative content, and a strong commitment to engagement, we’re able to create digital platforms where people feel connected, supported, and inspired.