If you're working to keep your audience connected, not just to register for events like conferences but also to stay engaged with your brand throughout the year, a multi-channel approach is a game changer. When it comes to keeping your community engaged, I always recommend combining email marketing, texting, social media, and public relations into one robust strategy. These tools, when used the right way, can work together to ensure you're consistently showing up, providing value, and nurturing those relationships long after the event ends.